Introduction to Business
Our Lrnfast Course Includes
Assignment and gradebook
Faculty assign homework including study activities with ease and automate grading
LMS integration to most platforms
Single sign-on and Gradebook sync with Blackboard, Canvas, Moodle, D2L, etc
Intelligent textbook
Provides engaging learning activities & study tool enrichment to all text sections
Adaptive assessment
Figures out what students know and don’t know
MyBank
Authoring tool to create questions, diagram activities and study sets that can be assigned
Actionable analytics
Accurate feedback tied to topics and concepts
Notes & annotation tools
Students stay organized and study more effectively
Flashcards
Curated flash card decks for self review and recall
The course includes
126
Tests
1751
High Quality Questions
2308
Flashcards
Course Overview
Lrnr has integrated the OpenStax Introduction to Business textbook with intuitive personal learning tools, adaptive assessments, personalized learning paths, instructor-contributed content and actionable analytics to make studying and learning Introduction to Business more efficient, effective and engaging – with measurably improved student outcomes.
Lrnr guides each student through a personalized learning process, orchestrating the presentation of OpenStax Introduction to Business in a way that is paced, sequenced and optimized for each student based on their individual knowledge, needs, and abilities. Lrnr also provides accurate real-time learning analytics that help instructors pinpoint student problem areas and provide relevant remediation. Lrnr is a cloud-based educational content delivery and personalization platform that runs in a web browser.
Enhance OpenStax Introduction to Business with your course content
Lrnr can integrate your lectures, presentations, notes, and syllabus with the OpenStax Introduction to Business textbook to provide your students with a complete personalized course configured to your requirements.
Course Content
| Understanding Economic Systems and Business |
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 172
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| 01 | |||
| The Nature of Business | |||
| Understanding the Business Environment | |||
| How Business and Economics Work | |||
| Macroeconomics: The Big Picture | |||
| Achieving Macroeconomic Goals | |||
| Microeconomics: Zeroing in on Businesses and Consumers | |||
| Competing in a Free Market | |||
| Trends in the Business Environment and Competition | |||
| Making Ethical Decisions and Managing a Socially Responsible Business |
44
05
66
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| 02 | |||
| Understanding Business Ethics | |||
| How Organizations Influence Ethical Conduct | |||
| Managing a Socially Responsible Business | |||
| Responsibilities to Stakeholders | |||
| Trends in Ethics and Corporate Social Responsibility | |||
| Competing in the Global Marketplace |
164
09
118
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| 03 | |||
| Global Trade in the United States | |||
| Why Nations Trade | |||
| Barriers to Trade | |||
| Fostering Global Trade | |||
| International Economic Communities | |||
| Participating in the Global Marketplace | |||
| Threats and Opportunities in the Global Marketplace | |||
| The Impact of Multinational Corporations | |||
| Trends in Global Competition | |||
| Forms of Business Ownership |
104
09
111
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| 04 | |||
| Going It Alone: Sole Proprietorships | |||
| Partnerships: Sharing the Load | |||
| Corporations: Limiting Your Liability | |||
| Specialized Forms of Business Organization | |||
| Franchising: A Popular Trend | |||
| Mergers and Acquisitions | |||
| Trends in Business Ownership | |||
| Entrepreneurship: Starting and Managing Your Own Business |
40
07
81
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| 05 | |||
| Entrepreneurship Today | |||
| Characteristics of Successful Entrepreneurs | |||
| Small Business: Driving America’s Growth | |||
| Ready, Set, Start Your Own Business | |||
| Managing a Small Business | |||
| Small Business, Large Impact | |||
| The Small Business Administration | |||
| Trends in Entrepreneurship and Small-Business Ownership | |||
| Management and Leadership in Today’s Organizations |
164
07
111
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| 06 | |||
| The Role of Management | |||
| Planning | |||
| Organizing | |||
| Leading, Guiding, and Motivating Others | |||
| Controlling | |||
| Managerial Roles | |||
| Managerial Skills | |||
| Trends in Management and Leadership | |||
| Designing Organizational Structures |
140
07
130
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| 07 | |||
| Building Organizational Structures | |||
| Contemporary Structures | |||
| Using Teams to Enhance Motivation and Performance | |||
| Authority Establishing Organizational Relationships | |||
| Degree of Centralization | |||
| Organizational Design Considerations | |||
| The Informal Organization | |||
| Trends in Organizational Structure | |||
| Managing Human Resources and Labor Relations |
172
10
100
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| 08 | |||
| Achieving High Performance through Human Resources Management | |||
| Employee Recruitment | |||
| Employee Selection | |||
| Employee Training and Development | |||
| Performance Planning and Evaluation | |||
| Employee Compensation and Benefits | |||
| The Labor Relations Process | |||
| Managing Grievances and Conflicts | |||
| Legal Environment of Human Resources and Labor Relations | |||
| Trends in Human Resource Management and Labor Relations | |||
| Motivating Employees |
84
08
102
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| 09 | |||
| Early Theories of Motivation | |||
| The Hawthorne Studies | |||
| Maslow’s Hierarchy of Needs | |||
| McGregor’s Theories X and Y | |||
| Herzberg’s Motivator-Hygiene Theory | |||
| Contemporary Views on Motivation | |||
| From Motivation Theory to Application | |||
| Trends in Employee Motivation | |||
| Achieving World-Class Operations Management |
220
08
128
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| 10 | |||
| Production and Operations Management—An Overview | |||
| The Production Process: How Do We Make It? | |||
| Location, Location, Location: Where Do We Make It? | |||
| Pulling It Together: Resource Planning | |||
| Production and Operations Control | |||
| Looking for a Better Way: Improving Production and Operations | |||
| Transforming the Factory Floor with Technology | |||
| Trends in Production and Operations Management | |||
| Creating Products and Pricing Strategies to Meet Customers’ Needs |
224
10
131
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| 11 | |||
| The Marketing Concept | |||
| Creating a Marketing Strategy | |||
| Developing a Marketing Mix | |||
| Buyer Behavior | |||
| Market Segmentation | |||
| What Is a Product? | |||
| Creating Products That Deliver Value | |||
| The Product Life Cycle | |||
| Pricing Strategies and Future Trends | |||
| Trends in Developing Products and Pricing | |||
| Distributing and Promoting Products and Services |
124
09
83
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| 12 | |||
| The Nature and Functions of Distribution (Place) | |||
| Wholesaling | |||
| The Competitive World of Retailing | |||
| Using Supply Chain Management to Increase Efficiency and Customer Satisfaction | |||
| Promotion Strategy | |||
| The Huge Impact of Advertising | |||
| The Importance of Personal Selling | |||
| Sales Promotion | |||
| Public Relations Helps Build Goodwill | |||
| Trends in Social Media | |||
| Trends in E-Commerce | |||
| Using Technology to Manage Information |
104
06
90
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| 13 | |||
| Transforming Businesses through Information | |||
| Linking Up: Computer Networks | |||
| Management Information Systems | |||
| Technology Management and Planning | |||
| Protecting Computers and Information | |||
| Trends in Information Technology | |||
| Using Financial Information and Accounting |
196
08
115
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| 14 | |||
| Accounting: More than Numbers | |||
| The Accounting Profession | |||
| Basic Accounting Procedures | |||
| The Balance Sheet | |||
| The Income Statement | |||
| The Statement of Cash Flows | |||
| Analyzing Financial Statements | |||
| Trends in Accounting | |||
| Understanding Money and Financial Institutions |
72
05
98
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| 15 | |||
| Show Me the Money | |||
| The Federal Reserve System | |||
| U.S. Financial Institutions | |||
| Insuring Bank Deposits | |||
| International Banking | |||
| Trends in Financial Institutions | |||
| Understanding Financial Management and Securities Markets |
196
07
90
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| 16 | |||
| The Role of Finance and the Financial Manager | |||
| How Organizations Use Funds | |||
| Obtaining Short-Term Financing | |||
| Raising Long-Term Financing | |||
| Equity Financing | |||
| Securities Markets | |||
| Buying and Selling at Securities Exchanges | |||
| Trends in Financial Management and Securities Markets | |||
| Your Career in Business |
0
05
25
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| 17 | |||
| Learn the Basics of Business | |||
| Developing Interpersonal Skills Is Key to Your Success | |||
| Make Your Future Happen: Learn to Plan | |||
| Going to College Is an Opportunity of a Lifetime—Never Drop Out | |||
| Get Your Career Off on the Right Track | |||
| Self-Test Scoring Guidelines | |||