Introduction to Business
Adopt this course

openstax

Our Lrnfast Course Includes
The course includes
126
Tests
1751
High Quality Questions
2308
Flashcards
Course Overview

Lrnr has integrated the OpenStax Introduction to Business textbook with intuitive personal learning tools, adaptive assessments, personalized learning paths, instructor-contributed content and actionable analytics to make studying and learning Introduction to Business more efficient, effective and engaging – with measurably improved student outcomes.

Lrnr guides each student through a personalized learning process, orchestrating the presentation of OpenStax Introduction to Business in a way that is paced, sequenced and optimized for each student based on their individual knowledge, needs, and abilities. Lrnr also provides accurate real-time learning analytics that help instructors pinpoint student problem areas and provide relevant remediation. Lrnr is a cloud-based educational content delivery and personalization platform that runs in a web browser.

Enhance OpenStax Introduction to Business with your course content

Lrnr can integrate your lectures, presentations, notes, and syllabus with the OpenStax Introduction to Business textbook to provide your students with a complete personalized course configured to your requirements.

Course Content

Understanding Economic Systems and Business
2
260
3
08
4
172
01
The Nature of Business
Understanding the Business Environment
How Business and Economics Work
Macroeconomics: The Big Picture
Achieving Macroeconomic Goals
Microeconomics: Zeroing in on Businesses and Consumers
Competing in a Free Market
Trends in the Business Environment and Competition
Making Ethical Decisions and Managing a Socially Responsible Business
2
44
3
05
4
66
02
Understanding Business Ethics
How Organizations Influence Ethical Conduct
Managing a Socially Responsible Business
Responsibilities to Stakeholders
Trends in Ethics and Corporate Social Responsibility
Competing in the Global Marketplace
2
164
3
09
4
118
03
Global Trade in the United States
Why Nations Trade
Barriers to Trade
Fostering Global Trade
International Economic Communities
Participating in the Global Marketplace
Threats and Opportunities in the Global Marketplace
The Impact of Multinational Corporations
Trends in Global Competition
Forms of Business Ownership
2
104
3
09
4
111
04
Going It Alone: Sole Proprietorships
Partnerships: Sharing the Load
Corporations: Limiting Your Liability
Specialized Forms of Business Organization
Franchising: A Popular Trend
Mergers and Acquisitions
Trends in Business Ownership
Entrepreneurship: Starting and Managing Your Own Business
2
40
3
07
4
81
05
Entrepreneurship Today
Characteristics of Successful Entrepreneurs
Small Business: Driving America’s Growth
Ready, Set, Start Your Own Business
Managing a Small Business
Small Business, Large Impact
The Small Business Administration
Trends in Entrepreneurship and Small-Business Ownership
Management and Leadership in Today’s Organizations
2
164
3
07
4
111
06
The Role of Management
Planning
Organizing
Leading, Guiding, and Motivating Others
Controlling
Managerial Roles
Managerial Skills
Trends in Management and Leadership
Designing Organizational Structures
2
140
3
07
4
130
07
Building Organizational Structures
Contemporary Structures
Using Teams to Enhance Motivation and Performance
Authority Establishing Organizational Relationships
Degree of Centralization
Organizational Design Considerations
The Informal Organization
Trends in Organizational Structure
Managing Human Resources and Labor Relations
2
172
3
10
4
100
08
Achieving High Performance through Human Resources Management
Employee Recruitment
Employee Selection
Employee Training and Development
Performance Planning and Evaluation
Employee Compensation and Benefits
The Labor Relations Process
Managing Grievances and Conflicts
Legal Environment of Human Resources and Labor Relations
Trends in Human Resource Management and Labor Relations
Motivating Employees
2
84
3
08
4
102
09
Early Theories of Motivation
The Hawthorne Studies
Maslow’s Hierarchy of Needs
McGregor’s Theories X and Y
Herzberg’s Motivator-Hygiene Theory
Contemporary Views on Motivation
From Motivation Theory to Application
Trends in Employee Motivation
Achieving World-Class Operations Management
2
220
3
08
4
128
10
Production and Operations Management—An Overview
The Production Process: How Do We Make It?
Location, Location, Location: Where Do We Make It?
Pulling It Together: Resource Planning
Production and Operations Control
Looking for a Better Way: Improving Production and Operations
Transforming the Factory Floor with Technology
Trends in Production and Operations Management
Creating Products and Pricing Strategies to Meet Customers’ Needs
2
224
3
10
4
131
11
The Marketing Concept
Creating a Marketing Strategy
Developing a Marketing Mix
Buyer Behavior
Market Segmentation
What Is a Product?
Creating Products That Deliver Value
The Product Life Cycle
Pricing Strategies and Future Trends
Trends in Developing Products and Pricing
Distributing and Promoting Products and Services
2
124
3
09
4
83
12
The Nature and Functions of Distribution (Place)
Wholesaling
The Competitive World of Retailing
Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
Promotion Strategy
The Huge Impact of Advertising
The Importance of Personal Selling
Sales Promotion
Public Relations Helps Build Goodwill
Trends in Social Media
Trends in E-Commerce
Using Technology to Manage Information
2
104
3
06
4
90
13
Transforming Businesses through Information
Linking Up: Computer Networks
Management Information Systems
Technology Management and Planning
Protecting Computers and Information
Trends in Information Technology
Using Financial Information and Accounting
2
196
3
08
4
115
14
Accounting: More than Numbers
The Accounting Profession
Basic Accounting Procedures
The Balance Sheet
The Income Statement
The Statement of Cash Flows
Analyzing Financial Statements
Trends in Accounting
Understanding Money and Financial Institutions
2
72
3
05
4
98
15
Show Me the Money
The Federal Reserve System
U.S. Financial Institutions
Insuring Bank Deposits
International Banking
Trends in Financial Institutions
Understanding Financial Management and Securities Markets
2
196
3
07
4
90
16
The Role of Finance and the Financial Manager
How Organizations Use Funds
Obtaining Short-Term Financing
Raising Long-Term Financing
Equity Financing
Securities Markets
Buying and Selling at Securities Exchanges
Trends in Financial Management and Securities Markets
Your Career in Business
2
0
3
05
4
25
17
Learn the Basics of Business
Developing Interpersonal Skills Is Key to Your Success
Make Your Future Happen: Learn to Plan
Going to College Is an Opportunity of a Lifetime—Never Drop Out
Get Your Career Off on the Right Track
Self-Test Scoring Guidelines