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Understanding Economic Systems and Business |
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01 | |||
The Nature of Business | |||
Understanding the Business Environment | |||
How Business and Economics Work | |||
Macroeconomics: The Big Picture | |||
Achieving Macroeconomic Goals | |||
Microeconomics: Zeroing in on Businesses and Consumers | |||
Competing in a Free Market | |||
Trends in the Business Environment and Competition | |||
Making Ethical Decisions and Managing a Socially Responsible Business |
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02 | |||
Understanding Business Ethics | |||
How Organizations Influence Ethical Conduct | |||
Managing a Socially Responsible Business | |||
Responsibilities to Stakeholders | |||
Trends in Ethics and Corporate Social Responsibility | |||
Competing in the Global Marketplace |
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03 | |||
Global Trade in the United States | |||
Why Nations Trade | |||
Barriers to Trade | |||
Fostering Global Trade | |||
International Economic Communities | |||
Participating in the Global Marketplace | |||
Threats and Opportunities in the Global Marketplace | |||
The Impact of Multinational Corporations | |||
Trends in Global Competition | |||
Forms of Business Ownership |
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04 | |||
Going It Alone: Sole Proprietorships | |||
Partnerships: Sharing the Load | |||
Corporations: Limiting Your Liability | |||
Specialized Forms of Business Organization | |||
Franchising: A Popular Trend | |||
Mergers and Acquisitions | |||
Trends in Business Ownership | |||
Entrepreneurship: Starting and Managing Your Own Business |
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05 | |||
Entrepreneurship Today | |||
Characteristics of Successful Entrepreneurs | |||
Small Business: Driving America’s Growth | |||
Ready, Set, Start Your Own Business | |||
Managing a Small Business | |||
Small Business, Large Impact | |||
The Small Business Administration | |||
Trends in Entrepreneurship and Small-Business Ownership | |||
Management and Leadership in Today’s Organizations |
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06 | |||
The Role of Management | |||
Planning | |||
Organizing | |||
Leading, Guiding, and Motivating Others | |||
Controlling | |||
Managerial Roles | |||
Managerial Skills | |||
Trends in Management and Leadership | |||
Designing Organizational Structures |
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07 | |||
Building Organizational Structures | |||
Contemporary Structures | |||
Using Teams to Enhance Motivation and Performance | |||
Authority Establishing Organizational Relationships | |||
Degree of Centralization | |||
Organizational Design Considerations | |||
The Informal Organization | |||
Trends in Organizational Structure | |||
Managing Human Resources and Labor Relations |
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08 | |||
Achieving High Performance through Human Resources Management | |||
Employee Recruitment | |||
Employee Selection | |||
Employee Training and Development | |||
Performance Planning and Evaluation | |||
Employee Compensation and Benefits | |||
The Labor Relations Process | |||
Managing Grievances and Conflicts | |||
Legal Environment of Human Resources and Labor Relations | |||
Trends in Human Resource Management and Labor Relations | |||
Motivating Employees |
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09 | |||
Early Theories of Motivation | |||
The Hawthorne Studies | |||
Maslow’s Hierarchy of Needs | |||
McGregor’s Theories X and Y | |||
Herzberg’s Motivator-Hygiene Theory | |||
Contemporary Views on Motivation | |||
From Motivation Theory to Application | |||
Trends in Employee Motivation | |||
Achieving World-Class Operations Management |
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10 | |||
Production and Operations Management—An Overview | |||
The Production Process: How Do We Make It? | |||
Location, Location, Location: Where Do We Make It? | |||
Pulling It Together: Resource Planning | |||
Production and Operations Control | |||
Looking for a Better Way: Improving Production and Operations | |||
Transforming the Factory Floor with Technology | |||
Trends in Production and Operations Management | |||
Creating Products and Pricing Strategies to Meet Customers’ Needs |
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11 | |||
The Marketing Concept | |||
Creating a Marketing Strategy | |||
Developing a Marketing Mix | |||
Buyer Behavior | |||
Market Segmentation | |||
What Is a Product? | |||
Creating Products That Deliver Value | |||
The Product Life Cycle | |||
Pricing Strategies and Future Trends | |||
Trends in Developing Products and Pricing | |||
Distributing and Promoting Products and Services |
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12 | |||
The Nature and Functions of Distribution (Place) | |||
Wholesaling | |||
The Competitive World of Retailing | |||
Using Supply Chain Management to Increase Efficiency and Customer Satisfaction | |||
Promotion Strategy | |||
The Huge Impact of Advertising | |||
The Importance of Personal Selling | |||
Sales Promotion | |||
Public Relations Helps Build Goodwill | |||
Trends in Social Media | |||
Trends in E-Commerce | |||
Using Technology to Manage Information |
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13 | |||
Transforming Businesses through Information | |||
Linking Up: Computer Networks | |||
Management Information Systems | |||
Technology Management and Planning | |||
Protecting Computers and Information | |||
Trends in Information Technology | |||
Using Financial Information and Accounting |
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14 | |||
Accounting: More than Numbers | |||
The Accounting Profession | |||
Basic Accounting Procedures | |||
The Balance Sheet | |||
The Income Statement | |||
The Statement of Cash Flows | |||
Analyzing Financial Statements | |||
Trends in Accounting | |||
Understanding Money and Financial Institutions |
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15 | |||
Show Me the Money | |||
The Federal Reserve System | |||
U.S. Financial Institutions | |||
Insuring Bank Deposits | |||
International Banking | |||
Trends in Financial Institutions | |||
Understanding Financial Management and Securities Markets |
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16 | |||
The Role of Finance and the Financial Manager | |||
How Organizations Use Funds | |||
Obtaining Short-Term Financing | |||
Raising Long-Term Financing | |||
Equity Financing | |||
Securities Markets | |||
Buying and Selling at Securities Exchanges | |||
Trends in Financial Management and Securities Markets | |||
Your Career in Business |
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17 | |||
Learn the Basics of Business | |||
Developing Interpersonal Skills Is Key to Your Success | |||
Make Your Future Happen: Learn to Plan | |||
Going to College Is an Opportunity of a Lifetime—Never Drop Out | |||
Get Your Career Off on the Right Track | |||
Self-Test Scoring Guidelines |