Entrepreneurship
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openstax

Our Lrnfast Course Includes
The course includes
15
Tests
342
High Quality Questions
406
Flashcards
Course Overview

Lrnr has integrated the OpenStax Entrepreneurship textbook with intuitive personal learning tools, adaptive assessments, personalized learning paths, instructor-contributed content and actionable analytics to make studying and learning Entrepreneurship more efficient, effective and engaging – with measurably improved student outcomes.

Lrnr guides each student through a personalized learning process, orchestrating the presentation of OpenStax Entrepreneurship in a way that is paced, sequenced and optimized for each student based on their individual knowledge, needs, and abilities. Lrnr also provides accurate real-time learning analytics that help instructors pinpoint student problem areas and provide relevant remediation. Lrnr is a cloud-based educational content delivery and personalization platform that runs in a web browser.

Enhance OpenStax Entrepreneurship with your course content

Lrnr can integrate your lectures, presentations, notes, and syllabus with the OpenStax Entrepreneurship textbook to provide your students with a complete personalized course configured to your requirements.

Course Content

The Entrepreneurial Perspective
2
18
3
01
4
18
01
Entrepreneurship Today
Entrepreneurial Vision and Goals
The Entrepreneurial Mindset
The Entrepreneurial Journey and Pathways
2
29
3
01
4
22
02
Overview of the Entrepreneurial Journey
The Process of Becoming an Entrepreneur
Entrepreneurial Pathways
Frameworks to Inform Your Entrepreneurial Path
The Ethical and Social Responsibilities of Entrepreneurs
2
18
3
01
4
17
03
Ethical and Legal Issues in Entrepreneurship
Corporate Social Responsibility and Social Entrepreneurship
Developing a Workplace Culture of Ethical Excellence and Accountability
Creativity, Innovation, and Invention
2
19
3
01
4
24
04
Tools for creativity and innovation
Creativity, innovation and invention: How they differ
Developing Ideas, Innovations, and Inventions
Identifying Entrepreneurial Opportunity
2
18
3
01
4
25
05
Entrepreneurial Opportunity
Researching Potential Business Opportunities
Competitive Analysis
Problem Solving and Need Recognition Techniques
2
32
3
01
4
24
06
Problem Solving to Find Entrepreneurial Solutions
Creative Problem-Solving Process
Design Thinking
Lean Processes
Telling Your Entrepreneurial Story and Pitching the Idea
2
17
3
01
4
24
07
Clarifying Your Vision, Mission, and Goals
Sharing Your Entrepreneurial Story
Developing Pitches for Various Audiences and Goals
Protecting Your Idea and Polishing the Pitch through Feedback
Reality Check: Contests and Competitions
Entrepreneurial Marketing and Sales
2
63
3
01
4
25
08
Entrepreneurial Marketing and the Marketing Mix
Market Research, Market Opportunity Recognition, and Target Market
Marketing Techniques and Tools for Entrepreneurs
Entrepreneurial Branding
Marketing Strategy and the Marketing Plan
Sales and Customer Service
Entrepreneurial Finance and Accounting
2
53
3
01
4
22
09
Overview of Entrepreneurial Finance and Accounting Strategies
Special Funding Strategies
Accounting Basics for Entrepreneurs
Developing Startup Financial Statements and Projections
Launch for Growth to Success
2
18
3
01
4
26
10
Launching the Imperfect Business: Lean Startup
Why Early Failure Can Lead to Success Later
The Challenging Truth about Business Ownership
Managing, Following, and Adjusting the Initial Plan
Growth: Signs, Pains, and Cautions
Business Model and Plan
2
25
3
01
4
22
11
Avoiding the “Field of Dreams” Approach
Designing the Business Model
Conducting a Feasibility Analysis
The Business Plan
Building Networks and Foundations
2
31
3
01
4
25
12
Building and Connecting to Networks
Building the Entrepreneurial Dream Team
Designing a Startup Operational Plan
Business Structure Options: Legal, Tax, and Risk Issues
2
25
3
01
4
26
13
Business Structures: Overview of Legal and Tax Considerations
Corporations
Partnerships and Joint Ventures
Limited Liability Companies
Sole Proprietorships
Additional Considerations: Capital Acquisition, Business Domicile, and Technology
Mitigating and Mana
Fundamentals of Resource Planning
2
21
3
01
4
22
14
Types of Resources
Using the PEST Framework to Assess Resource Needs
Managing Resources over the Venture Life Cycle
Next Steps
2
19
3
01
4
20
15
Launching Your Venture
Making Difficult Business Decisions in Response to Challenges
Seeking Help or Support
Now What? Serving as a Mentor, Consultant, or Champion
Reflections: Documenting the Journey