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| The Entrepreneurial Perspective |
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| 01 | |||
| Entrepreneurship Today | |||
| Entrepreneurial Vision and Goals | |||
| The Entrepreneurial Mindset | |||
| The Entrepreneurial Journey and Pathways |
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| 02 | |||
| Overview of the Entrepreneurial Journey | |||
| The Process of Becoming an Entrepreneur | |||
| Entrepreneurial Pathways | |||
| Frameworks to Inform Your Entrepreneurial Path | |||
| The Ethical and Social Responsibilities of Entrepreneurs |
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| 03 | |||
| Ethical and Legal Issues in Entrepreneurship | |||
| Corporate Social Responsibility and Social Entrepreneurship | |||
| Developing a Workplace Culture of Ethical Excellence and Accountability | |||
| Creativity, Innovation, and Invention |
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| 04 | |||
| Tools for creativity and innovation | |||
| Creativity, innovation and invention: How they differ | |||
| Developing Ideas, Innovations, and Inventions | |||
| Identifying Entrepreneurial Opportunity |
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| 05 | |||
| Entrepreneurial Opportunity | |||
| Researching Potential Business Opportunities | |||
| Competitive Analysis | |||
| Problem Solving and Need Recognition Techniques |
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| 06 | |||
| Problem Solving to Find Entrepreneurial Solutions | |||
| Creative Problem-Solving Process | |||
| Design Thinking | |||
| Lean Processes | |||
| Telling Your Entrepreneurial Story and Pitching the Idea |
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| 07 | |||
| Clarifying Your Vision, Mission, and Goals | |||
| Sharing Your Entrepreneurial Story | |||
| Developing Pitches for Various Audiences and Goals | |||
| Protecting Your Idea and Polishing the Pitch through Feedback | |||
| Reality Check: Contests and Competitions | |||
| Entrepreneurial Marketing and Sales |
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| 08 | |||
| Entrepreneurial Marketing and the Marketing Mix | |||
| Market Research, Market Opportunity Recognition, and Target Market | |||
| Marketing Techniques and Tools for Entrepreneurs | |||
| Entrepreneurial Branding | |||
| Marketing Strategy and the Marketing Plan | |||
| Sales and Customer Service | |||
| Entrepreneurial Finance and Accounting |
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| 09 | |||
| Overview of Entrepreneurial Finance and Accounting Strategies | |||
| Special Funding Strategies | |||
| Accounting Basics for Entrepreneurs | |||
| Developing Startup Financial Statements and Projections | |||
| Launch for Growth to Success |
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| 10 | |||
| Launching the Imperfect Business: Lean Startup | |||
| Why Early Failure Can Lead to Success Later | |||
| The Challenging Truth about Business Ownership | |||
| Managing, Following, and Adjusting the Initial Plan | |||
| Growth: Signs, Pains, and Cautions | |||
| Business Model and Plan |
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| 11 | |||
| Avoiding the “Field of Dreams” Approach | |||
| Designing the Business Model | |||
| Conducting a Feasibility Analysis | |||
| The Business Plan | |||
| Building Networks and Foundations |
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| 12 | |||
| Building and Connecting to Networks | |||
| Building the Entrepreneurial Dream Team | |||
| Designing a Startup Operational Plan | |||
| Business Structure Options: Legal, Tax, and Risk Issues |
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| 13 | |||
| Business Structures: Overview of Legal and Tax Considerations | |||
| Corporations | |||
| Partnerships and Joint Ventures | |||
| Limited Liability Companies | |||
| Sole Proprietorships | |||
| Additional Considerations: Capital Acquisition, Business Domicile, and Technology | |||
| Mitigating and Mana | |||
| Fundamentals of Resource Planning |
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| 14 | |||
| Types of Resources | |||
| Using the PEST Framework to Assess Resource Needs | |||
| Managing Resources over the Venture Life Cycle | |||
| Next Steps |
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| 15 | |||
| Launching Your Venture | |||
| Making Difficult Business Decisions in Response to Challenges | |||
| Seeking Help or Support | |||
| Now What? Serving as a Mentor, Consultant, or Champion | |||
| Reflections: Documenting the Journey | |||